AR SPIRITS

French Organic Spirits

AR Spirits is a company committed to the ethical & responsible production of spirits. The Glucoz teams support the company in its digital strategy.

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Project overview
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Business
#Food
Expertise
#Brand Content #Advisory #UX #UI #SEO

MONSIEUR & MADAME

This is the story of Madame Vodka, Monsieur Gin and Monsieur Fernand Whisky. 3 organic, organic personalities with strong characters. Their mission: to please their customers with a French product that is responsible, unique and of the highest quality. But how can they make a place for themselves in a spirits universe dominated by the majors?

Behind

AR SPIRITS

There's the story of its founders Cyrielle & Thierry Arnold.
2 entrepreneurs with a passion for spirits and a desire to develop
products with a sincerely responsible approach. From this adventure
a range of organic, bio spirits made in France.

Our
Mission

Accelerate the development of brand awareness and sales of the different ranges by revealing their uniqueness and values.

Set the branding

Based on the logos and bottle designs, we created a complete charter to bring coherence and power to all media. The creation of illustrative characters for each spirit in the premium range adds strength and authenticity.

Digital
Ecosystem

The brands were spread over several sites, but we have now grouped them together on a single site to develop content, strengthen natural referencing and make the most of the range effect. The brand pages are complemented by an e-shop to encourage direct sales.

Community development

On social networks, we have chosen to keep one account per bottle. Each spirit has its own community of fans. A gin lover doesn't necessarily like whisky or vodka. Our recommendation: make the accounts live as if the bottles were real characters, sharing their history, origins, passions, struggles, etc...

360°

AR Spirits are gaining increasing exposure in France and abroad. We work with 360° brands to tell their story in video, in stores and in airport duty-free zones.

Results

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"Great things happen slowly". AR Spirits bottles have found their territory of expression. Madame Vodka, Monsieur Gin and Monsieur Fernand Whisky are building their notoriety. Online traffic and sales are growing.

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