French Furniture
Being useful and attractive
With 15,000 companies, the French furniture industry is a major sector of our economy. It needed a digital showcase that would meet the challenges of representing the industry and attracting its audiences.
The Client
L'Ameublement Français is the professional organization in charge of representing the players in the manufacture of furnishings and the layout of living spaces.
Our work.
Design, speify and develop a website allowing members to find the information they need and to benefit from a showcase towards their reseller and final consumer audiences.
Understand
users expectations
To meet the expectations of the different types of visitors to the site, we conducted a UX Research phase in the form of individual interviews and focus group work. This work allowed us to design the architecture of the site and to prioritize the contents.
UX Design
The challenge
Find the balance between a corporate site totally focused on the union's members and an "inspirational" site more focused on specifiers and end customers.
Mobile first
Although mainly btob, the traffic growth is driven by mobile uses. The responsive integration coupled with a fine management of the contents in the backoffice of the ROZ CMS allows to adapt the contents to the various uses.
Results
Voir le siteFrom a 'members' oriented site, we have moved to a real media promoting the sector to its various targets. The site's overall traffic has jumped by nearly 50%, and nearly one user in two consults it from a smartphone.
